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2min chapter
Johnathan Bi: René Girard & Mimetic Desire
"World of DaaS"
The Metaphysical Desire of Brands
Most brands, if you think of a brand, connotes a metaphysical desire. We don't really want to admit to ourselves that what we're really after for is some type of being. A lot of the times when we get enamored by a shiny object, we genuinely do desire that shiny object even when we're known we don't suppose to.
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