How to define your personal brand - Emma Donovan, Become Dapper
The Founder Files
00:00
The Paradox of Branding
Cameron: I'm really glad that I kind of resolved the, almost the paradox in my mind around being authentic and putting yourself out there. And what Emma's really highlighted in this conversation for me is that a huge part of it is being truly authentic. But then also more importantly is you've got to have something to say, right? Cameron: The process of branding doesn't have to be something that's just totally utilitarian. It can beSomething that's really bolting one's confidence through and grounding themselves.
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