Embracing Uncertainty in Business Strategy

What if your entire approach to strategy has been missing the mark? In this episode of FOMO Sapiens, Patrick J. McGinnis sits down with marketing legend and bestselling author Seth Godin to discuss his latest book, This is Strategy. Seth shares how empathy has shaped his career, why strategy is more about long-term vision than short-term planning, and how understanding the systems around us can lead to smarter decisions. Seth also shares how using AI tools, like Claude, enhances strategic thinking and decision-making. Tune in for invaluable insights on business, leadership, and the art of becoming.

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