If we had the ability to pull our data out of any tech company and go somewhere else, we'd actually have the beginnings of a proper market. There is a model for it already, and it's called finance. If you change your bank account to day, the owners is on the bank to insure that your money goes from one bank to another. But actually, that is why consumer power and competition matters. And i'll say two more things quickly. I think that competition would be more effective in giving consumers power than it would actually be in terms of regulation.

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