IAB TechLab - Global Privacy Platform

IAB TechLab partnered with IAB Europe on the transparency and consent firm are better known as TCF in order to manage that process. We also recently introduced the global privacy platform. This was two weeks ago into the industry. It's intended to ensure that consent is gained across jurisdiction and that consent signaling is distributed throughout the digital advertising ecosystem. If you're out of compliance in either one of those jurisdictions you are subject to material damages to your business.