AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
5min chapter
Selling to Enterprise (Founders Talk #96)
Changelog Master Feed
The Ups and Downs of Enterprise Marketing
A year or two ago, a couple of years ago. We were building out the company and it was very, very early in terms of sales and growth and marketing. My thinking was that I should hire like an enterprise style marketing team. And then at about seven months in or something like six or seven or eight months in, it woke up in the morning and I was like, oh, this is totally wrong. Like our users are not enterprise people. Enterprise marketing is not going to work. All the stuff we've been doing here is not having effect," he says. "I just didn't know"
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode