How to Get Creators on Board to Help Promote Your Content

Jen Lancaster: We started outreach for Father's Day in February because, you know, we got to go back and forth with them. It's a much longer process than I can wake up on May 1st and launch some Facebook ads for Father'sDay. So yeah, that's kind of the big downfall of that channel for us is it's a lot of work. But like I said, it's a super high. The content that even these YouTubers create for you, whether it's mid roles or whatever it is, do you ever use that content for ads on meta? Yeah, we do. They write better copy than I can.

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