210 : Bootstrapping a Startup from a tier 2 city - Ambi Moorthy (Co-founder, Gozen)
The Startup Operator
How to Pick a Persona and Solve Different Problems
Gosen has about four products. Two more than the pipeline for this year. Small businesses are super demanding, right? They pay very less but they ask a lot. And delighting them is not simple. So how do you work with this sort of a persona? Gosen: You picked a persona and then you're solving different problems for this particular persona.
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