Good Good: Gardar Stefansson, CEO & Co-Founder
Hitting The Mark
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Branding
Ike: Branding is a personieits it's the embodiment of everything we're doing. I think, luck is always important, but it wasn't luck that you created the jams. It was because you needed to use them. The wiso misso proter attributes the look and feel and the taste and just what you're leaving behind. And i meant, it needs to be simple, creative, and, you know, leave something with the receiver er. So mbodies basically everything what the company is doing.
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