Negotiation Tactics and the Apple Squeeze: A Corporate Examination

"I quote a study that looked at  84 countries in terms of internal migration and India was dead last. That's not a knock against the culture. It's just not part of the culture that young women in particular leave home at 17, go to the other side of the country and work in a factory. You don't have that. So what's the phrase: Culture eats strategy for breakfast. Apple might have a plan, but  like good luck upending 5,000 years of Indian culture to make it happen." - Patrick McGee, author of "Apple in China"

Fresh out of the studio, Patrick McGee, San Francisco correspondent for the Financial Times and author of "Apple in China: The Capture of the World's Greatest Company" joined us in a conversation to unravel the extraordinary story of how the world's most valuable company became inextricably entangled with China. Patrick shared the backstory behind Apple's century-defining Faustian bargain and progressed through how he uncovered the untold story of Asia's contract manufacturing history through Apple's supply chain point of view. He unpacks the famous "Apple Squeeze" philosophy of paying suppliers minimally while providing invaluable training, and shares fascinating stories from characters like the ruthless negotiator Tony Blevins to the tragic figure of Jackie Haynes. Throughout the conversation, Patrick demonstrates how Apple inadvertently created China's contract manufacturing capabilities and explains why the company's current attempts to diversify to India face insurmountable cultural and political barriers. Last but not least, he argues that Apple's very success in China has become its greatest vulnerability, trapped in a relationship where going too fast risks Beijing's ire, while going too slow means remaining stuck in an increasingly untenable position.

Episode Highlights: [00:03] Quote of the Day by Patrick McGee [01:00] Introduction: Patrick McGee, author of "Apple in China" [03:12] Lessons from Patrick's Career Journey [05:13] March 15, 2013: Xi Jinping's political awakening - Apple's first "oh shit moment" in China, just 12 hours after his inauguration [10:25] Apple's manufacturing DNA - why they control supply chains differently than other tech companies [12:09] The secret pyramid: ID → PD → MD - how Apple's industrial design gets translated into manufacturing reality [16:11] Terry Gou's legendary call: "I can fix this" - the moment Foxconn became Apple's key manufacturing partner [19:38] OEM vs ODM strategy: Why Terry Gou chose to never compete with clients, focusing on vertical integration instead [25:00] Tony Blevins' ruthless negotiations: "We don't have time for you to read the contract. You just need to sign it now" [26:45] The "Apple Squeeze" revealed: "We won't pay you much, but the experience will be invaluable" [28:27] Staggering impact: Apple trained 28 million people - greater than California's labor force, 6x Singapore's population [34:03] The Gang of Eight: Apple's first senior team living in China to navigate political pressures [41:45] Chinese dominance: Huawei, Xiaomi, and others now control 55% of global smartphone market share [48:08] Apple's double whammy: Supply Chain locked in China and TSMC [52:37] Apple's impossible balancing act in India: "Go too fast, risk Beijing's ire. Go too slow, remain stuck" [53:11] Jackie Haynes tragedy: Apple's failed attempt to improve worker conditions caught between operational demands and Xi Jinping's crackdown [57:09] Closing

Profile: Patrick McGee, Author of "Apple in China": https://appleinchina.com and San Francisco correspondent for Financial Times LinkedIn: https://www.linkedin.com/in/prmcgee/

Podcast Information: Bernard Leong hosts and produces the show. The proper credits for the intro and end music are "Energetic Sports Drive." G. Thomas Craig mixed and edited the episode in both video and audio format. Here are the links to watch or listen to our podcast.

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