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Keith Rabois on 2023 macro outlook, startup valuations, founder advice, ChatGPT vs Google | E1650
This Week in Startups
Go Direct, You Explain What You're Doing
Going direct is definitely an option and definitely a minimum complimentary part of any coherent strategy in the tech world. You do want earned media, like just like in politics, you have earned media and you have paid media. Even distorted through the lens of adversarial journalists, it's still going to resonate with a reasonable fraction of people. I don't believe to be completely dependent upon your own channels. That's why you still do see NBC, right?
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