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CM 200: Jay Van Bavel on Our Changing Identities

Curious Minds at Work

CHAPTER

Is There a Connection Between Identity and Goals?

The author argues that our sense of self changes over our life depending on the groups that we're part of. Within a day, i might activate four or five different identities ina that change how i think. That change also what my goals are. And so when i have a goal as an individual, might be to maximize my self interest, right? Like that's how economists think we're thinking about the world. But lots of research shows people make very different economic decisions and financial decisions,. n all kinds of decisions, when they have different identities activated.

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