The Importance of Authenticity in Your Work

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The company has set up a website where people can learn more about what they're doing at axon with with taser. And your message to entrepreneurs out there who have an MTP and are trying to decide do they want to take on a moonshot? It's got to be something that you can really look yourself in the mirror and be proud of, he says. "I think people are looking for meaning in their lives in their work"

In this episode, Peter and Rick discuss Rick’s Moonshot of cutting gun-related deaths between police and the public by 50% in 10 years and his company, Axon.

You will learn about:

05:35 | The Story That Began Axon's Journey.
22:47 | Creating A Weapon That Police Want To Choose Over A Firearm.
56:22 | Are Tasers & Electricity Really The Best Non-Lethal Options?

Rick Smith, CEO of Axon Enterprise, founded the company in 1993 with a mission to protect life and render bullets obsolete. His dedication to public safety has led Axon to pioneer TASER energy weapons, revolutionize the body camera industry, and develop the world's leading digital evidence management platform.

> Learn about Axon.

> Learn about his Moonshot.

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Moonshots and Mindsets