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A new era of athlete pay in the U.S.

Make Me Smart

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Shifting Dynamics in College Athletics and Pay Equity

This chapter examines the transformative changes in U.S. collegiate athletics as schools begin to pay athletes directly, highlighting financial challenges and disparities in funding between revenue-generating and less popular sports. It also discusses the ongoing negotiations for equitable pay in the WNBA, juxtaposing it with the NBA's revenue sharing, raising critical questions about fairness in athlete compensation.

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