Masculinity, Tariffs, and Market Dynamics

This chapter explores the intersection of masculinity in marketing, particularly within the electric vehicle industry, and the implications of new tariff policies affecting international supply chains. It analyzes how these tariffs could benefit domestic manufacturers while potentially increasing prices for American consumers and impacting foreign suppliers, especially in the automotive and technology sectors. Additionally, the discussion touches upon the political ramifications and historical lessons from events like Brexit, offering insights into the future of the housing market and the economy amid these shifts.