3min chapter

Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

139: What Great Prospecting Outreach Looks Like With Doug Landis

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

What's Your Financial Case for Change?

There's a report by every publically traded company called the Deaf 14A. It is put out annually and it defines and tells you exactly what the real issues are of the business. One pager tells you how each of the executives are measured and how they're calm. And then when is your buying window? Because guess what, You reached out to me in January and I typically don't start thinking about buying new technology until July.

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