https://www.joincolossus.com/episodes/24275137/brito-creating-an-ownership-culture"> here.

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Show Notes

[00:03:12] - [First question] - His career path and how he got to where he is today

[00:11:02] - Culture building lessons throughout his career

[00:14:52] - Maintaining ownership of company culture as businesses grow

[00:16:47] - How and why they avoid wasted resources

[00:18:49] - Why conserving resources is so beneficial for a company

[00:21:18] - Spreading culture into new members of a team

[00:25:26] - Lessons from managing a large portfolio of different brands

[00:27:58] - Biggest mistakes he has seen within brands

[00:29:38] - Navigating changes/threats in the beer industry, starting with craft beers

[00:32:56] - Lessons from the production and distribution side of the business

[00:36:02] - How to assess and decide to move into a new market

[00:37:12] - Role of data in deciding how to allocate resources and capital

[00:40:34] - The evolution of marketing over his career

[00:44:32] - Implementing the meritocracy to keep the right people in the company and move them around

[00:47:59] - Feedback he needed to hear

[00:49:16] - How other leaders can decide on whether to focus on inorganic or organic growth

[00:51:41] - What he’s most proud of from his career

[00:53:13] - Passion for the product

[00:54:12] - Most memorable beer in his life

[00:54:56] - Kindest thing anyone has done for him

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