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How to build habit-forming products - Nir Eyal, Part 2

Uncensored CMO

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Hooked - Is Your Fitbot Really Making You Fat?

The book may be eight years old now, but it really felt up to date. I was reading every chapter going, yup, I can see that. Every app I've got is, is using a lot of these. It's funny because when I first published Hooked, the big struggle back then was convincing people that these techniques mattered. Today, I don't have to convince anybody of that. The premise of Hooked is to democratize these techniques.

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