Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Value of Neurodiversity in Team Dynamics
This chapter explores how neurodiversity enhances creativity and problem-solving within teams by incorporating various thought processes. It highlights the importance of diverse perspectives, including those from individuals with conditions like Asperger's and ADHD, and how humor can further enrich group dynamics.
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