The Blueprint for Sales and Marketing Alignment with Kyle Lacy, CMO of Jellyfish
The Revenue Leadership Podcast with Kyle Norton
Building Brands and Leadership in Startups
This chapter explores the intricate relationship between brand investment and a startup's growth stages, particularly as it scales from low to high revenue. The speakers emphasize the significance of customer satisfaction and founder branding in cultivating trust and loyalty during early business phases. It also covers effective communication strategies for leaders and highlights the importance of empathy in managing revenue teams.
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