Search and Sustainable Travel With Google Travel‘s MD Richard Holden
The Skift Travel Podcast
00:00
Do You See the Shift Towards More Free Links?
In flights and hotels, you're right, we have a book on google capability. It's not something that we're offering. And is its mostly working with, it's working mosty twith with direct ly suppliers, with integration partners. So i wouldn't really call it a big shift. What i would say is that what we've looked out there in the landscape. If we do that well, by offering free booking links, we get more engagement by the whole industry. We offer a better product to consumers, engage with it more. That's good for all the partners involved, because it'll drive more traffic to them over time. You can see this happening over a period of
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