Dealing with Signal Loss (with Vince Voiro)
Adtech Unfiltered
00:00
Intro
This chapter delves into the changing dynamics of advertising as cookies become obsolete, urging advertisers to explore new strategies for addressability and measurement. Featuring insights from a key leader in data onboarding, it outlines the organization's broader capabilities and emphasizes proactive steps for navigating these industry shifts.
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Transcript
