Episode 125: Navigating Growth and Vision in Property Management: A Deep Dive with Peter Lohmann
Evernest Property Management Show
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Navigating the Sales and Marketing Landscape in Property Management
The chapter delves into the essential distinctions between sales and marketing in property management, emphasizing the unique roles salespeople and marketers play in converting leads and generating new leads, respectively. Insights are provided on defining valid leads, setting clear KPIs, and understanding metrics like cost per lead and customer acquisition cost. Challenges in hiring top talent for marketing teams and navigating client retention strategies amidst business setbacks are also discussed, highlighting the importance of operational focus and transparent communication.
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