Communication
Business Problems Solved Podcast
The Art of Effective Communication
This chapter highlights the critical role of effective communication in both business and personal relationships. It explores various strategies, like the Golden Circle and Pixar storytelling, to foster clarity and emotional engagement in messaging.
Communication is Key
If you want to understand the vital importance of communication and how to stop miscommunication, listen to this podcast.
Lee Houghton THE Business Problem Solver explains the importance of why, what and how to deliver your message successfully.
“The single biggest problem in communication is the illusion that it has taken place”-George Bernard Shaw
KEY TAKEAWAYS
The medium that you communicate in and the actual delivery – when and who you deliver it too is key.
Simon Sinek developed the ‘Golden Circle’ model for business with its 3 parts - why, what, and how.
Why
When you’re delivering a message start with why - Why do they need this product? Why do they need to hear this message?
Beginning with why establishes an emotional attachment to the message.
What
Then move onto what – What are they going to get from it?
How
How to deliver the Message
You should consider what the recipient will be doing at the time you send the message.
You need to try to intercept their day, you want your message to make them stop what they’re doing. To achieve this your message needs to stand out with the opening line capturing the attention of the audience and guaranteeing they read all of the message.
Telling a story is another way to deliver your message. Pixar Animation successfully use the 6-step story model;
Once upon a time, there was…
Every day……
One day…..
Because of that……
Because of that…
Until finally ……
If you can tell a story in your message it will be much more compelling to your audience.
Think Before You Speak
‘Thinking before you speak’ or ‘deliver the message’ is vital, especially when engaging in any change activity. You only have one opportunity to engage the audience in listening to your message.
Only communicate when you can answer these questions;
Why is the message is needed?
What is message is for?
Who is it for?
When is it needed?
Thinking before you speak will help you gain traction, engagement and move you towards the results you want to achieve.
Communication is key whatever the relationship you are wanting to influence.
BEST MOMENTS
‘Then you get them right from the start’
‘Think about which types of messages you read’
‘The person giving that message believes they have told you something, but you’ve not interpreted it the way the sender intended’
‘If you can get someone to open and read your message your halfway there, you’ve got their attention.’
‘Opening line needs to grab their attention’
VALUABLE RESOURCES
Start with Why – Simon Sinek: https://www.amazon.co.uk/Start-Why-Leaders-Inspire-Everyone/dp/0241958229
The Golden Circle: https://www.youtube.com/watch?v=l5Tw0PGcyN0
ABOUT THE HOST
For the last 15 years, I have been a multi-sector internal or external business improvement consultant, building the improved capability of individuals, teams and businesses.
In my spare time, I enjoy spending time with my two young children Jack & India. I also enjoy listening to and reading business & personal development material.
Lee Houghton is “THE Business Problem Solver”, a Management Consultant, CX Specialist and Keynote Speaker.
CONTACT METHOD
You can contact Lee Houghton on: 07813342194
Website: Lee@leehoughton.com
LinkedIn: www.linkedin.com/in/lhoughton/
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