2min chapter

How I Built This with Guy Raz cover image

Wikipedia: Jimmy Wales

How I Built This with Guy Raz

CHAPTER

The Story of Florence Wedderwald

Florence wedderwald was working in fashion, helping to pick the clothes that models wear at photo chutes. But she wanted to start something for herself. She and a friend were exploring local markets in peru when they came across finger puppets made out of yarns. They started selling them but florence kept thinking: i don't really want to sell someone else's work. I wanted to design my own thing. And so it was really this doll, this little companion.

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