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Building a Quality Email List -- Emily McGuire // AWeber
MarTech Podcast ™ // Marketing + Technology = Business Growth
How to Grow Your List With Lead Magnets
The format, I don't think matters as much. Although people do love quizzes, they're very interactive. It's really about, are you addressing one of the most common pain points of your target audience and providing a valuable solution to it? That's the magic of it, right? You're getting very hyper specific and offering a resource or value to them immediately and you become a trusted advisor. So that's again where a lead magnet can be really powerful.
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