Marketing Week Explores: B2B marketing and M&S’s ‘This is not just food’
The Marketing Week Podcast
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Is B to B or B to See Marketing?
M and s is not just food, it's m and s to jude bridge. He talks about how working in a beto b sector has certain different types of crativity. There are up to six million businesses in inde uk - 99 od % of them are small businesses. One out of one out of ten people in the uK have some ofa small business. And i onlything that it's quite similar to b to see marketing. It's colour marketing in its purest form if you like.
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