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I didn't really know what I signed myself up for at that point, if I'm honest. But there was an understanding that this is not something that had been given the time of day essentially before. And so we sort of conducted a bit of auditing on some of the sort of highly used product lines. And that uncovered exactly sort of what I suspected of huge amounts of gaps andYeah, really not a great situation at that point. So luckily, unfortunately, directed to Leonie Watson, who is a fantastic accessibility. It just sort of fortunately transpired she set up her own agency called Tetrological.