There are a lot of reasons that being adoptive in a world that is so complex as to be overwhelming and sometimes just fully paralyzing, is just a very helpful scaleset. I think the problems are felt almost universally but then there's this huge gap about what to do about it. They're just like this schism, this breaking point in the brain where it's i no, we need, we need to predict and control everything. We need leaders and bosses. We need budgets. We need all these trappings of modern life. And so then there's a little bit of an impass and i think that to your point, there's no line item, right? It's,

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