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Turning a Problem into an Opportunity

Marketing Against The Grain

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Navigating Challenges: Opportunities in Recession

This chapter explores insights from a Sequoia presentation on adapting business strategies in the face of an impending recession. It emphasizes the importance of recognizing opportunities for growth during difficult times and proposes an 'anti-fragile' approach to resilience. The discussion also critiques Twitter's effectiveness as a marketing platform while advocating for diverse marketing strategies in challenging economic conditions.

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