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#28: From "Ah-ha" to Action—Revisiting Our Biggest "Ah-ha" Moments of 2021

Marketing Made Simple

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The Power of Transformation in Marketing

This chapter explores the importance of understanding the transformation that customers go through when using a product or service. It delves into the impact of identifying customers' aspirational or transformational identity, and how it adds value to your marketing. The chapter also discusses the significance of addressing both external and internal problems in marketing, using visual language to evoke emotions, and creating impactful headlines and marketing messages.

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