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The Importance of Audio Format in Podcasts
The end game for this is Spotify, actually. Or wherever people listen to podcasts. Like, that's what I love. I'm obsessed with audio format. So, in my head, when I post something on TikTok, I'm like, well, okay, even if this gets like 100 billion views, are people actually going to go on to Spotify from TikTok? "I've never watched a video on TikTok and then go, I'm not going to listen to this podcast"