RV 76 - Creating vs. Capturing Demand: Metrics to Track for B2B Growth | B2B Podcast
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How to Use Social Media to Drive Lead Generation
The day of the role of an SDR ten years ago works was to call as many people as possible. The place where a lot of SDR teams Missed today or misguided is on the targeting and so and prioritizing Who are we going after and doing it? Well versus trying to make a hundred and fifty calls in a day, I think it's to figure out how to capture demand more effectively. So instead of our XDRs which you know all the time What we want is there's so many leads coming in that the qualifying the leads are actually coming through the website because people want to speak to us.
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