The boomin’ business of hip-hop
The Hustle Daily Show
The Evolution of Business in Hip Hop
The chapter discusses the fascination with the business of Hip Hop, highlighting the cutting-edge strategies used by entrepreneurs in the industry. It explores the origins of hip hop, the influence of marketing and branding, the importance of ownership, the impact of the internet, and the diversification of revenue streams. Examples of successful artists and their business ventures are also mentioned.
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