How to Make the Best of Every Special Occasion

Yel Pinto is the founder and CEO of Yel. He says his company, Blooman wild, has gone from a small attacker to Europe's number one online flowers company in just a few years. They use their product to help them look at markets that they're in as well as profiling consumers for potential customers. How can you do it too? Try using data instead of intuition when making big decisions.