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436: I Bend So Many Spoons
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We Care More Than the Other Guys, Not Faster Than the Bear
Breville is in a commodity business like everyone else, but they have decided to make a nicer thing. They've decided that their brand promises that it's going to be nicer. So we care more than everyone else, even if our products aren't perfect - which is not the ideal slogan. But I had that thought while talking to them.
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