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12min chapter
What Creatives Want From Strategists (And Brand Tracking 101) - James Hurman, once the world’s number 1 planner
Sweathead, A Strategy Podcast
The Power of Creative Collaboration
This chapter reflects on the transformative impact of informal conversations between strategists and creative teams in the planning process. It emphasizes recognizing the strengths of ideas rather than merely identifying flaws, fostering a healthier creative environment. Highlighting extensive research, the discussion underscores creativity as a pivotal element in effective marketing and advertising, crucial for engaging current and future customers.
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