In Machines We Trust: Attention shoppers, you’re being tracked (Update)
MIT Technology Review Narrated
00:00
Introduction
Retailers have been using face recognition and a i tracking technologies for years. Face measurements powering these applications can also be used for many other things besides just identifying someone. Some shopping mauls use it to help set their store rents, bacounting how many people walk byan using face data to gauge their gender, age and other demographics. Sometimes, face recognition cameras are even hidden inside those mall directories in inside stores.
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