Prolific site owner James Dooley joins the podcast to give a masterclass into the rank and rent business model.
This is where you rank a website and rent it out to a local business seeking inbound inquiries.
It's an approach that has helped him become a millionaire many times over.
And with over 14 years of experience and over 850 paying sites in 650 niches, he has lots of important advice site owners of all types need to hear.
In general, he emphasizes the importance of having a strategy for your site.
For the rank and rent model, in particular, he suggests starting with a broad domain and creating industry-related content to attract traffic and engagement.
He believes traffic and behavioral signals are key ranking factors. And with this ranking site, you can engage local businesses to understand their needs and discover the most profitable subtopics within the industry.
This strategy involves building location-specific pages targeting niche keywords, using various on-page optimization tools, creating a diverse backlink profile, and foundational links like citations, a social fortress, and internal linking.
As you can imagine, there is a lot of overlap with building affiliate marketing content sites, and the conversation covers the similarities and differences between these types of sites.
James also has a lot of important advice regarding maximizing the profits of all kinds of sites, common mistakes found, and easy solutions.
Overall, this is a dive into the rank and rent model, with valuable insights and strategies all site owners can benefit from. Don't miss it!
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