How to Get People Into the Idea of Iteration?

Starting with the problem, asking why five times and then iterating your way into that to continuously get feedback. How do you get people brought into the idea of iteration? It's a tough transition because also, iwo say, not only iteration, but also do the up front discovery to make sure you're getting to that fundamental problem. Takes extra time. And so it requires patience,. oftentimes in retail environment where you've got people coming in your door every day. You want to solve the problem. The beginning stages are going to be slow, and it's uncomfortable. So i think you've got to prov though it will seem slower up front, because you're going to do more