4min chapter

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Creatives, Coaches and Consultants: The Key Differences Between Different Types of Service Businesses

Staying Solo

CHAPTER

Marketing Your Coaching Business - Is One to Many Marketing Right for You?

For all three types of service business owners, marketing should be driven by hover audience. Ask yourself where your clients are hanging out before you jump into a hot new platform or try a new tactic. If your potential clients aren't there, you are likely wasting your time. For coaches, it's really easy to sell something from a sales page. For cratives and consultants, you may need a more robeste sales document in the form of a proposal.

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