Episode 226: Building an Agency Brand with Massimo Zefferino
UI Breakfast: UI/UX Design and Product Strategy
00:00
Branding - What I Wasn't Embracing
"I completely blew up our brand. I created this totally off the wall, ridiculous, you know, outrageous brand that involved a garage and flames and fire," he says. "We're not going to be this corporat. We're not this corporate company." He adds: "These are the this might not be for everybody, right? And that's fine, but this is what it is for us"
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