The Importance of Industry Averages

If you're trying to get a trend for a sector, you need to go as specific as you can. If all you've got is a sectorisation based on keywords and SRC codes, then you're struggling. The USP product basically adds our industry sectorisation for 30 odd years of research to help you leverage that to get the answer faster. You either buy the ebook version where you're looking at an analysis that has been done, or you're buying a tool which will allow you to do a much better analysis for yourself.