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Get People to Pay 35% More By Using THIS Psych-Tactic

Brain Driven Brands

CHAPTER

Emotional vs. Factual Marketing: Connecting with Customers at Every Stage

This chapter delves into the contrasting strategies of emotional and factual marketing in customer acquisition and retention. It emphasizes the necessity of forging an emotional connection with potential customers initially before transitioning to detailed product information as brand familiarity increases.

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