PRODUCTEA with Leah, Growth & Senior Leadership cover image

67: Laura Schaffer: Layering self-serve into a Sales-led gig at Amplitude

PRODUCTEA with Leah, Growth & Senior Leadership

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Evolving Digital Experiences and Integrating Marketing in Product Teams

The chapter delves into the evolving landscape of digital web and product experiences, discussing the blending of the two for optimized user journeys. Insights are shared on merging marketing within product teams to create cohesive units, emphasizing shared ownership and combining quantitative and qualitative skills for effective product development. The importance of interactive demos, understanding customer activation moments, transitioning users from free to paid plans, and strategic pricing and packaging to drive revenue growth are highlighted throughout the chapter.

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