337: Navigating New Trails with Mark Marsiglio
Destination Marketing Podcast
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Enhancing Visitor Experiences Through Technology
This chapter delves into personal experiences with GPS-enabled audio tours while traveling, particularly a memorable road trip in Maui. It discusses the economic impact and marketing potential of mountain bikers as a niche audience, emphasizing their preferences for personalized experiences and sustainable tourism. The conversation also introduces innovative tools and platforms designed to improve visitor engagement and offers insights into integrating community recommendations into biking experiences.
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