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#129: Hayden Hillier-Smith – Logan Paul's former editor on the future of YouTube
Creator Science – Learn from today's top content creators
How to Get Early Retention in Your Podcast
Early retention, I define it as energy. When you're thinking about starting high energy, what creates high energy? We watch YouTube very passively. My definition of energy is, hey, fuck you for treating this as a passive video. Let me tell you why you need to stop everything and watch this now. It's so much easier to start them here and then have them dip rather than try to get those sound bites in so they start building up that energy. That's a much harder process. And so our logic is is to bring up the energy up at the start. And so when it begins to dissipate, it's somuch easier to hold their attention because of that.
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