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How To Build A Billion Dollar Brand w/ Michael Dubin

Capitalism.com with Ryan Daniel Moran

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Was There a Tendency to Attack and Defend the One Thing That Really Put the Map Together?

As your video starts to scale, was there a temptation to say, wel, just go all in on this, since it worked once and i ask because there's many anchners in the room who, and many unchers in gen who have something that hits. And then there's fear over, what if this changes? Yes. A lot of people will wait until the thing stops working before they switch it up. I think great antre berne's great sos are great at adapting and modifying those rules as they go along. You can't keep pushing the same button for people. You have to mix it up.

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