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Chris Voss | Master the Art of Negotiation in Business and Learn to Win | Podcast series / Marketing

Behind the Brand with Bryan Elliott

CHAPTER

The Last Impression as a Lasting Impression

In my world, they would call becalle it an r f p, like they wantd a request for proposal. If you didn't help write the description for the if rf p, if they didn't consult you on how to describe it, you're not getting it right. Your first impression just can't be bad. It could be mediocre. But your last impression can't be mediocre. It's got to be great. So the brilliant stuff you put at the beginning of the email, O your mall, put it at the end. Talk about the news letter, please. We got a free negotiation with the government. The number two is three, Three, triple os sign

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