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Steph Claire Smith’s top tips to building a social media empire

How I Made It

CHAPTER

Navigating Growth and Authenticity

This chapter examines the growth journey of a fitness company from its 2018 launch to the pandemic's impact on its success. It highlights the challenges of social media navigation, the importance of partnerships, and the balance between personal and professional life in entrepreneurship. The conversation emphasizes the need for authenticity in connecting with audiences while addressing confidence in a competitive market.

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